Factors affecting the adoption level of c-commerce: An empirical study
The major objective of this paper is to examine the determinants of collaborative commerce (c-commerce) adoption with special emphasis on Electrical and Electronic organizations in Malaysia. Original research using a self-administered questionnaire was distributed to 400 Malaysian organizations....
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis
2009
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Subjects: | |
Online Access: | http://eprints.intimal.edu.my/204/1/5.pdf http://eprints.intimal.edu.my/204/ |
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Summary: | The major objective of this paper is to examine the determinants
of collaborative commerce (c-commerce) adoption with special
emphasis on Electrical and Electronic organizations in Malaysia.
Original research using a self-administered questionnaire was
distributed to 400 Malaysian organizations. Out of the 400 questionnaires
posted, 109 usable questionnaires were returned,
yielding a response rate of 27.25%. Data were analysed by using
correlation and multiple regression analysis.
External environment, organization readiness and information
sharing culture were found to be significant in affecting
organizations
decision to adopt c-commerce. Information
sharing culture factor was found to have the strongest influence
on the adoption of c-commerce, followed by organization
readiness and external environment. Contrary to other technology
adoption studies, this research found that innovation
attributes have no significant influence on the adoption of
c-commerce.
In terms of theoretical contributions, this study has extended
previous researches conducted in western countries and
provides great potential by advancing the understanding between
the association of adoption factors and c-commerce
adoption level. This research show that adoption studies could
move beyond studying the factors based on traditional adoption
models. Organizations planning to adopt c-commerce would
also be able to applied strategies based on the findings from this
research. |
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