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Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model

The CLV mode l is a measure of customer profit fo r a co mpany that can be usedto evaluate the future value of a customer.The CLV model is a measure of customer profit fo r a co mpany that can be used to evaluate the future value of a customer. This study aims to obtain Customer L...

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Bibliographic Details
Main Authors: Fitri Marisa, Fitri Marisa, Fachrudin, Fachrudin, Syed Ahmad, Sharifah Sakinah, Mohd Yusoh, Zeratul Izzah, Aziz, Tubagus Mohammad Akhriza
Format: Article
Language:English
Published: Penerbit UTHM 2019
Online Access:http://eprints.utem.edu.my/id/eprint/24633/2/2019%20SEGMENTATION%20MODEL%20OF%20CUSTOMER%20LIFETIME%20VALUE%20IN%20SMALL%20AND%20MEDIUM%20ENTERPRISE%20%28SMES%29%20USING%20K-MEANS%20CLUSTERING%20AND%20LRFM%20MODEL.PDF
http://eprints.utem.edu.my/id/eprint/24633/
https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/4661/2953
https://doi.org/10.30880/ijie.2019.11.03.018
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http://eprints.utem.edu.my/id/eprint/24633/2/2019%20SEGMENTATION%20MODEL%20OF%20CUSTOMER%20LIFETIME%20VALUE%20IN%20SMALL%20AND%20MEDIUM%20ENTERPRISE%20%28SMES%29%20USING%20K-MEANS%20CLUSTERING%20AND%20LRFM%20MODEL.PDF
http://eprints.utem.edu.my/id/eprint/24633/
https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/4661/2953
https://doi.org/10.30880/ijie.2019.11.03.018

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