Cover Image

Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley

The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was n...

Full description

Saved in:
Bibliographic Details
Main Authors: Sukjeet Kaur, Sandhu, Laily, Paim, Kamaljeet, Kaur
Format: Article
Language:English
Published: INTI International University 2018
Subjects:
H Social Sciences (General)
HM Sociology
Online Access:http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf
http://eprints.intimal.edu.my/1496/
http://intijournal.intimal.edu.my/intijournal.htm
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-inti-eprints.1496
record_format eprints
spelling my-inti-eprints.14962021-05-10T07:13:19Z http://eprints.intimal.edu.my/1496/ Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley Sukjeet Kaur, Sandhu Laily, Paim Kamaljeet, Kaur H Social Sciences (General) HM Sociology The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was narrowed down to three categories which were clothing/scarfs, shoes and handbags. The results revealed that materialism, social status display and brand consciousness has a significant relationship with status consumption. INTI International University 2018 Article PeerReviewed text en http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf Sukjeet Kaur, Sandhu and Laily, Paim and Kamaljeet, Kaur (2018) Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley. INTI JOURNAL, 2018 (31). ISSN e2600-7320 http://intijournal.intimal.edu.my/intijournal.htm
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic H Social Sciences (General)
HM Sociology
spellingShingle H Social Sciences (General)
HM Sociology
Sukjeet Kaur, Sandhu
Laily, Paim
Kamaljeet, Kaur
Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
description The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was narrowed down to three categories which were clothing/scarfs, shoes and handbags. The results revealed that materialism, social status display and brand consciousness has a significant relationship with status consumption.
format Article
author Sukjeet Kaur, Sandhu
Laily, Paim
Kamaljeet, Kaur
author_facet Sukjeet Kaur, Sandhu
Laily, Paim
Kamaljeet, Kaur
author_sort Sukjeet Kaur, Sandhu
title Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
title_short Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
title_full Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
title_fullStr Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
title_full_unstemmed Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
title_sort influence of materialism, social status display and brand consciousness on status consumption among working women in klang valley
publisher INTI International University
publishDate 2018
url http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf
http://eprints.intimal.edu.my/1496/
http://intijournal.intimal.edu.my/intijournal.htm
_version_ 1701166975356502016
score 13.19449

Similar Items