Influence of Materialism, Social Status Display and Brand Consciousness on Status consumption among working women in Klang Valley
The study measures the influence of materialism, social status display and brand consciousness on status consumption among working women in Klang Valley. A total of 410 working women completed the questionnaire which were collected using mall intercept method. The focus on luxury branded items was n...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1496/1/v1_2018_31.pdf http://eprints.intimal.edu.my/1496/ http://intijournal.intimal.edu.my/intijournal.htm |
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