Economics of Ecotourism Industry in Kerala: An Assessment
Ecotourism has increasingly become the life blood of every people. The most compelling reason for pursing ecotourism is its alleged positive contribution to the local people, to the tourists and to the national economy. At the same time it has subjected to many social, environmental, political, e...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/90/1/Economics%20of%20ecotourism%20industry%20in%20Kerala%20%3B%20An%20assessment.pdf http://ur.aeu.edu.my/90/6/Economics%20of%20ecotourism%20industry%20in%20Kerala%20%3B%20An%20assessment.pdf http://ur.aeu.edu.my/90/ https://online.fliphtml5.com/sppgg/zuut/?1596599745438 |
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| Summary: | Ecotourism has increasingly become the life blood of every people. The most compelling reason for pursing ecotourism is its alleged positive
contribution to the local people, to the tourists and to the national
economy. At the same time it has subjected to many social, environmental,
political, ecological and cultural constraints. So it is found to be relevant
and is imperative on assessing its prospects and challenges .
The study has assessed economic prospects of tourism industry in
India and Kerala and examined specially socio-economic impacts of
ecotourism in Kerala economy. Also it investigated major positive and
negative factors of the ecotourism industry in Kerala which reflect its
prospects and challenges. Further the study has formulated a strategic
tourism model to promote ecotourism industry in Kerala.
The study has mainly been used primary data, which were collected
from both tourists and local residents. Respondents were selected at
random. A Five Point Likert Scale was used in the Interview Schedule to rate
their attitude towards tourism activities. The questions in the Interview Schedule has four sections: Socio-demographic features of foreign tourists, statements
related to positive factors of ecotourism, statements related to the negative
elements of ecotourism and concluding statements related to personal
benefits from ecotourism. These variables were obtained from different
tourism literature, observations and from informal talks and discussions with
foreign and domestic tourists and from the local residents of the destinations.
The statistical tools like scale analysis, percentages, mean average,
Z-statistics and multiple regression analysis were used in the study. The
statistical software SPSS was used for the data analysis, particularly for the
econometric analysis.
Different analyses of response scores of the opinion on positive and
negative factors of ecotourism between tourists and local residents has helped
to identify major strength factors and threat factors of ecotourism. Finally
predictor factors were derived , with the help of multiple regression
analysis, from those strength factors and the threat factors, which are
required to Kerala for its strategic plan for ecotourism. The study , its findings
and suggestions, will help the government of Kerala to devise plans, policies
and strategies in the ecotourism sector. |
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