Design and Development of Corporate Gamification in Training Framework for Sustained Engagement in Malaysian Customer Service Industries.

• Main Author: Ben, Tan Chee
• Format: Thesis
• Language: English; English
• Published: 2019
• Subjects: L Education (General)
• Online Access: http://ur.aeu.edu.my/781/1/Design%20and%20Development%20of%20Corporate%20Gamification%20in%20Training%20Framework.pdf; http://ur.aeu.edu.my/781/2/Design%20and%20Development%20of%20Corporate%20Gamification%20in%20Training%20Framework-1-25.pdf; http://ur.aeu.edu.my/781/; https://online.fliphtml5.com/sppgg/dluw/?1597219127186

The purpose of this research was to propose a guideline under a gamification framework for corporate training that would help instructional designers or corporate trainers to improve instructional designs through a systematic approach when gamifying a training programme. The traditional methods...