“Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers

• Main Authors: Arman, Hj. Ahmad, Izian, Idris, Siti Suhana, Alias, Wen, Ching Yen, Adibah, Zainualdin, Rafiatul Adlin, Hj Mohd Ruslan, Diananda Fitri, Pitari
• Format: Conference or Workshop Item
• Language: English
• Published: 2020
• Subjects: T Technology (General)
• Online Access: http://ur.aeu.edu.my/728/1/ExcavateTheImpactofWordofMouthTowardstheIntentiontoPurchaseMobilePhoneAmongOlderConsumers%20%281%29-2-14.pdf; http://ur.aeu.edu.my/728/

Mobile phones in modern times are a ‘must have’ item in keeping up with the latest happenings. Internal and external influences can however impact consumers’ intention to purchase mobile phone. This paper aims to investigate the impact of word of mouth (WOM) towards older consumer’s purchase intenti...