Theorizing Servitisation for SME Performance

Introduction: Over the last three decades, servitisation has progressively become a key strategic choice for manufacturing companies. Recognizing the increased emphasis on services with traditional product offerings, the term servitisation refers to the innovative increase in value a company can ac...

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Main Authors: Arman, Hj. Ahmad, Norsida, Shafaruddin, Ridzuan, Masri, Norny Rafida, Abd Rahman, Wan Sabri, Wan Hussin
格式: 雜誌
語言:English
出版: Sciedu Press 2019
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在線閱讀:http://ur.aeu.edu.my/574/1/15638-55172-1-SM.pdf
http://ur.aeu.edu.my/574/
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