Theorizing Servitisation for SME Performance
Introduction: Over the last three decades, servitisation has progressively become a key strategic choice for manufacturing companies. Recognizing the increased emphasis on services with traditional product offerings, the term servitisation refers to the innovative increase in value a company can ac...
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| Main Authors: | , , , , |
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| Format: | Journal |
| Language: | English |
| Published: |
Sciedu Press
2019
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/574/1/15638-55172-1-SM.pdf http://ur.aeu.edu.my/574/ |
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