Theorizing Servitisation for SME Performance
Introduction: Over the last three decades, servitisation has progressively become a key strategic choice for manufacturing companies. Recognizing the increased emphasis on services with traditional product offerings, the term servitisation refers to the innovative increase in value a company can ac...
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| 主要な著者: | , , , , |
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| フォーマット: | 雑誌 |
| 言語: | English |
| 出版事項: |
Sciedu Press
2019
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| 主題: | |
| オンライン･アクセス: | http://ur.aeu.edu.my/574/1/15638-55172-1-SM.pdf http://ur.aeu.edu.my/574/ |
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