Theorizing Servitisation for SME Performance

• المؤلفون الرئيسيون: Arman, Hj. Ahmad, Norsida, Shafaruddin, Ridzuan, Masri, Norny Rafida, Abd Rahman, Wan Sabri, Wan Hussin
• التنسيق: دورية
• اللغة: English
• منشور في: Sciedu Press 2019
• الموضوعات: HD28 Management. Industrial Management; HF Commerce
• الوصول للمادة أونلاين: http://ur.aeu.edu.my/574/1/15638-55172-1-SM.pdf; http://ur.aeu.edu.my/574/

Introduction: Over the last three decades, servitisation has progressively become a key strategic choice for manufacturing companies. Recognizing the increased emphasis on services with traditional product offerings, the term servitisation refers to the innovative increase in value a company can ac...