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Effects of Globalization on Asian International Retailing: Case of IKEA

Globalization has encouraged the free flow of products and services across the nations’ boundaries. It is also results in crucial impacts on international retailing where the global retailers are producing and offering their products/ services in different marketplaces. This case study is focuses...

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Main Author: Yaw, Wong Kok
Format: Journal
Language:English
Published: 2018
Subjects:
HD61 Risk Management
HF Commerce
Online Access:http://ur.aeu.edu.my/507/1/Effects%20of%20Globalization%20on%20Asian%20International%20Retailing%20Case%20of%20IKEA-2-10.pdf
http://ur.aeu.edu.my/507/
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id my-aeu-eprints.507
record_format eprints
spelling my-aeu-eprints.5072019-06-22T04:13:40Z http://ur.aeu.edu.my/507/ Effects of Globalization on Asian International Retailing: Case of IKEA Yaw, Wong Kok HD61 Risk Management HF Commerce Globalization has encouraged the free flow of products and services across the nations’ boundaries. It is also results in crucial impacts on international retailing where the global retailers are producing and offering their products/ services in different marketplaces. This case study is focuses on the impacts of globalization on market and production experienced by the global retailers. IKEA, a Swedish company whom had recognized as the ‘58th World’s Most Valuable Brands’ by Forbes, is chosen as the example to show how the company applies its business strategies to deal with the globalization. 2018-06-04 Journal PeerReviewed text en http://ur.aeu.edu.my/507/1/Effects%20of%20Globalization%20on%20Asian%20International%20Retailing%20Case%20of%20IKEA-2-10.pdf Yaw, Wong Kok (2018) Effects of Globalization on Asian International Retailing: Case of IKEA. Asian Research Journal of Business Management, 5 (4). ISSN 2321-9246
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
topic HD61 Risk Management
HF Commerce
spellingShingle HD61 Risk Management
HF Commerce
Yaw, Wong Kok
Effects of Globalization on Asian International Retailing: Case of IKEA
description Globalization has encouraged the free flow of products and services across the nations’ boundaries. It is also results in crucial impacts on international retailing where the global retailers are producing and offering their products/ services in different marketplaces. This case study is focuses on the impacts of globalization on market and production experienced by the global retailers. IKEA, a Swedish company whom had recognized as the ‘58th World’s Most Valuable Brands’ by Forbes, is chosen as the example to show how the company applies its business strategies to deal with the globalization.
format Journal
author Yaw, Wong Kok
author_facet Yaw, Wong Kok
author_sort Yaw, Wong Kok
title Effects of Globalization on Asian International Retailing: Case of IKEA
title_short Effects of Globalization on Asian International Retailing: Case of IKEA
title_full Effects of Globalization on Asian International Retailing: Case of IKEA
title_fullStr Effects of Globalization on Asian International Retailing: Case of IKEA
title_full_unstemmed Effects of Globalization on Asian International Retailing: Case of IKEA
title_sort effects of globalization on asian international retailing: case of ikea
publishDate 2018
url http://ur.aeu.edu.my/507/1/Effects%20of%20Globalization%20on%20Asian%20International%20Retailing%20Case%20of%20IKEA-2-10.pdf
http://ur.aeu.edu.my/507/
_version_ 1644539722390831104
score 13.149126

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