Factors Influencing the Use of Social Media as Main Communication Channel: A Study among the Digital Immigrant Employees of Genting Malaysia Berhad.
Genting Malaysia Berhad (GENM) is the largest integrated resort operator in Malaysia and is exploring the viability of using social media as a primary channel for communication and collaboration among its employees. Currently, GENM employees are already using social media but in an unofficial capaci...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Online Access: | http://ur.aeu.edu.my/297/1/factors%20influencing%20the%20use%20of%20social%20media%20as%20main%20communication%20channel%3B%201-24.pdf http://ur.aeu.edu.my/297/2/factors%20influencing%20the%20use%20of%20social%20media%20as%20main%20communication%20channel%3B.pdf http://ur.aeu.edu.my/297/ https://online.fliphtml5.com/sppgg/swoa/?1596079734193 |
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