Factors Influencing the Use of Social Media as Main Communication Channel: A Study among the Digital Immigrant Employees of Genting Malaysia Berhad.

• Main Author: Tan,, Nicco Joselito Lopez
• Format: Thesis
• Language: English; English
• Published: 2018
• Subjects: H Social Sciences (General)
• Online Access: http://ur.aeu.edu.my/297/1/factors%20influencing%20the%20use%20of%20social%20media%20as%20main%20communication%20channel%3B%201-24.pdf; http://ur.aeu.edu.my/297/2/factors%20influencing%20the%20use%20of%20social%20media%20as%20main%20communication%20channel%3B.pdf; http://ur.aeu.edu.my/297/; https://online.fliphtml5.com/sppgg/swoa/?1596079734193

Genting Malaysia Berhad (GENM) is the largest integrated resort operator in Malaysia and is exploring the viability of using social media as a primary channel for communication and collaboration among its employees. Currently, GENM employees are already using social media but in an unofficial capaci...