Strategic Planning In Small Enterprises on Shaping the Competitive Advantage of Boutique Hotels in Sabah and Sarawak

The relevance of strategic planning in small enterprises presents a mixed outcome in the literature. Lack of key decision contents indicators hinder strategic planning among small enterprises owner-managers who depend on their intuition and experience in making strategic decisions. Moreover, the...

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Bibliographic Details
Main Author: Wei Liang, Cheing
Format: Thesis
Published: 2018
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