Strategic Planning In Small Enterprises on Shaping the Competitive Advantage of Boutique Hotels in Sabah and Sarawak

The relevance of strategic planning in small enterprises presents a mixed outcome in the literature. Lack of key decision contents indicators hinder strategic planning among small enterprises owner-managers who depend on their intuition and experience in making strategic decisions. Moreover, the...

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Bibliographic Details
Main Author: Wei Liang, Cheing
Format: Thesis
Language:English
English
Published: 2018
Subjects:
Online Access:http://ur.aeu.edu.my/278/1/Strategic%20planning%20in%20small%20enterprises%20on%20shaping%20%282%29.pdf
http://ur.aeu.edu.my/278/2/Strategic%20planning%20in%20small%20enterprises%20on%20shaping.pdf
http://ur.aeu.edu.my/278/
https://online.fliphtml5.com/sppgg/goxd/?1596074173385
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