The Customer Loyalty Research Trends: Bibliometry Analysis
This research is a systematic mapping in the topic of Customer Loyalty (CL) studies based on bibliometric analysis. The purpose of this study was to find out how the development of citations, publication trends, collaboration of authors, trends in title terms, trends in keyword terms in Customer Loy...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Online Access: | http://ur.aeu.edu.my/1069/1/60-1-14.pdf http://ur.aeu.edu.my/1069/ |
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