INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY
Inter-Organization Communication (IOC) is one of the used communication disciplines to communicate between two or more organizations. It is proven vital to sustain relationship between organizations particularly between customers and suppliers. However, there is still lack of empirical research a...
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2015
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oai:utpedia.utp.edu.my:212362024-07-24T03:24:40Z http://utpedia.utp.edu.my/id/eprint/21236/ INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY AHMAD RIZAL, AMMAR REDZA Q Science (General) Inter-Organization Communication (IOC) is one of the used communication disciplines to communicate between two or more organizations. It is proven vital to sustain relationship between organizations particularly between customers and suppliers. However, there is still lack of empirical research and findings in the subsidized market. Malaysian paddy farmers have been receiving fertilizers subsidy since 1971 making the environment of subsidized market stand more than 40 years long. This study presents a findings based on IOC theories of communication management between Local Farm Association (PPKs) and the supplier based on the perspectives of the PPK. It will critically discuss the elements of IOC and communication commitments based on the perspectives of PPKs. The relationship of communication willingness and communication commitment as well as mediating effect of communication behaviour and communication quality were tested in this study. 2015-08 Thesis NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/id/eprint/21236/1/2014-MANAGEMENT%20AND%20HUMANITIES-INTER-ORGANIZATION%20COMMUNICATION%20COMMITMENT%20IN%20A%20SUBSIDIZED%20MARKET%20OF%20MALAYSIAN%20PADDY%20FERTILIZER%20INDUSTRY-AMMAR%20REDZA%20AHMAD%20RIZAL.pdf AHMAD RIZAL, AMMAR REDZA (2015) INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY. Masters thesis, Universiti Teknologi PETRONAS. |
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Q Science (General) AHMAD RIZAL, AMMAR REDZA INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A .SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
description |
Inter-Organization Communication (IOC) is one of the used communication
disciplines to communicate between two or more organizations. It is proven vital to
sustain relationship between organizations particularly between customers and
suppliers. However, there is still lack of empirical research and findings in the
subsidized market. Malaysian paddy farmers have been receiving fertilizers subsidy
since 1971 making the environment of subsidized market stand more than 40 years
long. This study presents a findings based on IOC theories of communication
management between Local Farm Association (PPKs) and the supplier based on the
perspectives of the PPK. It will critically discuss the elements of IOC and
communication commitments based on the perspectives of PPKs. The relationship of
communication willingness and communication commitment as well as mediating
effect of communication behaviour and communication quality were tested in this
study. |
format |
Thesis |
author |
AHMAD RIZAL, AMMAR REDZA |
author_facet |
AHMAD RIZAL, AMMAR REDZA |
author_sort |
AHMAD RIZAL, AMMAR REDZA |
title |
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A
.SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
title_short |
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A
.SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
title_full |
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A
.SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
title_fullStr |
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A
.SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
title_full_unstemmed |
INTER-ORGANIZATIONAL COMMUNICATION COMMITMENT IN A
.SUBSIDIZED MARKET OF MALAYSIAN PADDY FERTILIZER INDUSTRY |
title_sort |
inter-organizational communication commitment in a
.subsidized market of malaysian paddy fertilizer industry |
publishDate |
2015 |
url |
http://utpedia.utp.edu.my/id/eprint/21236/1/2014-MANAGEMENT%20AND%20HUMANITIES-INTER-ORGANIZATION%20COMMUNICATION%20COMMITMENT%20IN%20A%20SUBSIDIZED%20MARKET%20OF%20MALAYSIAN%20PADDY%20FERTILIZER%20INDUSTRY-AMMAR%20REDZA%20AHMAD%20RIZAL.pdf http://utpedia.utp.edu.my/id/eprint/21236/ |
_version_ |
1805891022737113088 |
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13.18916 |