Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda

• Main Authors: Leong, Lai Ying, Hew, Teck Soon, Ooi, Keng-Boon, Hajli, Nick, Tan Han, Garry Wei
• Format: Journal
• Language: English
• Published: 2023
• Online Access: http://ur.aeu.edu.my/1162/1/Revisiting%20the%20social%20commerce%20paradigm%20the%20social%20commerce%20%28SC%29%20framework%20and%20a%20research%20agenda.pdf; http://ur.aeu.edu.my/1162/

Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). In the era of Industrial Revolution 4.0 technologies an...