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The hope and hype of neuromarketing: a bibliometric analysis

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Main Authors: Siddique, Junaid, Shamim, Amjad, Nawaz, Muhammad, Abid, Muhammad Farrukh
Format: Article
Published: Emerald Publishing Limited 2023
Online Access:http://scholars.utp.edu.my/id/eprint/37704/
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spelling oai:scholars.utp.edu.my:377042023-10-20T03:10:20Z http://scholars.utp.edu.my/id/eprint/37704/ The hope and hype of neuromarketing: a bibliometric analysis Siddique, Junaid Shamim, Amjad Nawaz, Muhammad Abid, Muhammad Farrukh Emerald Publishing Limited 2023 Article NonPeerReviewed Siddique, Junaid and Shamim, Amjad and Nawaz, Muhammad and Abid, Muhammad Farrukh (2023) The hope and hype of neuromarketing: a bibliometric analysis. Journal of Contemporary Marketing Science, 6 (1). pp. 1-21.
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
format Article
author Siddique, Junaid
Shamim, Amjad
Nawaz, Muhammad
Abid, Muhammad Farrukh
spellingShingle Siddique, Junaid
Shamim, Amjad
Nawaz, Muhammad
Abid, Muhammad Farrukh
The hope and hype of neuromarketing: a bibliometric analysis
author_facet Siddique, Junaid
Shamim, Amjad
Nawaz, Muhammad
Abid, Muhammad Farrukh
author_sort Siddique, Junaid
title The hope and hype of neuromarketing: a bibliometric analysis
title_short The hope and hype of neuromarketing: a bibliometric analysis
title_full The hope and hype of neuromarketing: a bibliometric analysis
title_fullStr The hope and hype of neuromarketing: a bibliometric analysis
title_full_unstemmed The hope and hype of neuromarketing: a bibliometric analysis
title_sort hope and hype of neuromarketing: a bibliometric analysis
publisher Emerald Publishing Limited
publishDate 2023
url http://scholars.utp.edu.my/id/eprint/37704/
_version_ 1781707945956868096
score 13.214268

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