Engagement and consumption behavior of eSports gamers

• Main Authors: Abbasi, A.Z., Asif, M., Shamim, A., Ting, D.H., Rather, R.A.
• Format: Article
• Published: Emerald Publishing 2023
• Online Access: http://scholars.utp.edu.my/id/eprint/37406/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159273972&doi=10.1108%2fSJME-07-2022-0161&partnerID=40&md5=e2357bf7ec7cab4c9ed8dd604aa7ea1c

Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers� online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18�24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. © 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather.