Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

• Main Authors: Saoula, O., Shamim, A., Mohd Suki, N., Ahmad, M.J., Abid, M.F., Patwary, A.K., Abbasi, A.Z.
• Format: Article
• Published: Emerald Publishing 2023
• Online Access: http://scholars.utp.edu.my/id/eprint/37405/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164691506&doi=10.1108%2fSJME-07-2022-0159&partnerID=40&md5=e327c7caa88b5af397c1f7ec079d383d

Purpose: This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e-retention in online shopping. Design/methodology/approach: By using deductive approach, quantitative methods and purposive sampling...