Co-creative service design for online businesses in post-COVID-19

• 主要な著者: Shamim, A., Siddique, J., Noor, U., Hassan, R.
• フォーマット: 論文
• 出版事項: 2023
• オンライン･アクセス: http://scholars.utp.edu.my/id/eprint/34143/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112303092&doi=10.1108%2fJIMA-08-2020-0257&partnerID=40&md5=680ba9bbda7a5142457a30936b2eef21

Purpose: This study aims to explore the customers� behaviour towards online shopping during COVID-19 in a Muslim country and proposes a co-creative service design for online businesses (webstore) in the post-COVID-19 era. Design/methodology/approach: The study used a qualitative design for collect...