Co-creative service design for online businesses in post-COVID-19
Purpose: This study aims to explore the customers� behaviour towards online shopping during COVID-19 in a Muslim country and proposes a co-creative service design for online businesses (webstore) in the post-COVID-19 era. Design/methodology/approach: The study used a qualitative design for collect...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2023
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| Online Access: | http://scholars.utp.edu.my/id/eprint/34143/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112303092&doi=10.1108%2fJIMA-08-2020-0257&partnerID=40&md5=680ba9bbda7a5142457a30936b2eef21 |
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