The role of MICE destination attributes on forming Jordan touristic image

• Main Authors: Lim, Khong Chiu, Ananzeh, Omar A.
• 格式: Article
• 語言: English
• 出版: SAVAP International 2012
• 主題: GV Recreation Leisure
• 在線閱讀: http://repo.uum.edu.my/9867/1/Lim2.pdf; http://repo.uum.edu.my/9867/; http://www.journals.savap.org.pk/

The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MCE event participants.Amm...