CSR practices in BIMB: Factors and benefits

Purpose - Most companies are now looking forward to manage CSR initiatives in a strategic way.However, the process of managing such initiatives is still a black box in academic literature.Therefore, the purpose of this study is to gain insights into the practices and management of CSR initiatives in...

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Bibliographic Details
Main Authors: Abu Bakar, Fathiyyah, Md Yusof, Mohd 'Atef
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://repo.uum.edu.my/9426/1/C.pdf
http://repo.uum.edu.my/9426/
http://ro.uow.edu.au/acsear2012/2012/papers/19/
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