Women entrepreneurs and their bank selection criteria: An exploratory study
This paper focuses on a study that examined bank selection criteria employed by women entrepreneurs in Malaysia.A total of 100 women business owners participated in the study.The findings reveal that the main factors determining bank selection are: fast and efficient service, ease of obtaining loans...
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Main Author: | Mahmood, Rosli |
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Format: | Article |
Language: | English |
Published: |
Institut Bank-Bank Malaysia
2005
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Subjects: | |
Online Access: | http://repo.uum.edu.my/9179/1/9.pdf http://repo.uum.edu.my/9179/ http://www.ibbm.org.my/thought-leadership-publications/publications/bankers-journal-malaysia/ |
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