The impact of CRM dimensions on call center performance

This research aims at developing a conceptual framework and valid prepositions on the impacts of Customer Relationship Management (CRM) dimensions on call center performance. The researchers primarily used qualitative approach that involves initial qualitative interview and detailed literature re...

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Bibliographic Details
Main Authors: Abdullateef, Aliyu Olayemi, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Article
Language:English
Published: Dr. Sang H. Lee 2010
Subjects:
Online Access:http://repo.uum.edu.my/9148/1/2.pdf
http://repo.uum.edu.my/9148/
http://ijcsns.org/
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