Propositions and future directions of marketers’ relationship effectiveness in mergers and acquisitions integration
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8962/1/1mmj16.pdf http://repo.uum.edu.my/8962/ http://mmj.uum.edu.my/index.php/currents-issues/viewcategory/25-mmj-vol-16-2012 |
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