Maximizing tourism potential of sports events VIA sport Internet marketing: A conceptual model

Sports event tourism is a major component of sports-related tourism in many countries worldwide.Sports event organizations should strive to develop Internet marketing communications that feature event information relevant to potential sports tourists in order to maximize the tourism potential for th...

詳細記述

保存先:
書誌詳細
主要な著者: Radzuwan, Radzliyana, Khor, Poy Hua, Lim, Khong Chiu
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2012
主題:
オンライン・アクセス:http://repo.uum.edu.my/8036/1/Rad1.pdf
http://repo.uum.edu.my/8036/
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