Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addit...
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my.uum.repo.79822013-05-23T04:23:25Z http://repo.uum.edu.my/7982/ Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom GV Recreation Leisure The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addition, there is very little study conducted regarding travelling activities among young Malaysians.This paper focuses on the travel lifestyles and intentions of young Malaysians in travelling overseas.Personal characteristics and perceived risks are examined to study their moderating effects on the relationship between travel lifestyles and intentions.Thus, this study targets to remedy the shortcomings of prior research pertaining to young Malaysians' outbound tourism patterns. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/7982/1/Cheah.pdf Cheah, Swee Ting and Lim, Khong Chiu and Kayat, Kalsom (2012) Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur. (Unpublished) |
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GV Recreation Leisure Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
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The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in
this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addition, there is very little study conducted regarding travelling activities among young Malaysians.This paper focuses on the travel lifestyles and intentions of young Malaysians in travelling overseas.Personal characteristics and perceived risks are examined to study their moderating effects on the relationship between travel lifestyles and intentions.Thus, this study targets to remedy the shortcomings of prior research pertaining to young Malaysians' outbound tourism patterns. |
format |
Conference or Workshop Item |
author |
Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom |
author_facet |
Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom |
author_sort |
Cheah, Swee Ting |
title |
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
title_short |
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
title_full |
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
title_fullStr |
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
title_full_unstemmed |
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks |
title_sort |
young malaysians' travel lifestyles and intentions: the moderating effects of personal characteristics and perceived risks |
publishDate |
2012 |
url |
http://repo.uum.edu.my/7982/1/Cheah.pdf http://repo.uum.edu.my/7982/ |
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1644279700486356992 |
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13.18916 |