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Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks

The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addit...

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Main Authors: Cheah, Swee Ting, Lim, Khong Chiu, Kayat, Kalsom
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
GV Recreation Leisure
Online Access:http://repo.uum.edu.my/7982/1/Cheah.pdf
http://repo.uum.edu.my/7982/
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spelling my.uum.repo.79822013-05-23T04:23:25Z http://repo.uum.edu.my/7982/ Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks Cheah, Swee Ting Lim, Khong Chiu Kayat, Kalsom GV Recreation Leisure The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addition, there is very little study conducted regarding travelling activities among young Malaysians.This paper focuses on the travel lifestyles and intentions of young Malaysians in travelling overseas.Personal characteristics and perceived risks are examined to study their moderating effects on the relationship between travel lifestyles and intentions.Thus, this study targets to remedy the shortcomings of prior research pertaining to young Malaysians' outbound tourism patterns. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/7982/1/Cheah.pdf Cheah, Swee Ting and Lim, Khong Chiu and Kayat, Kalsom (2012) Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Cheah, Swee Ting
Lim, Khong Chiu
Kayat, Kalsom
Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
description The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addition, there is very little study conducted regarding travelling activities among young Malaysians.This paper focuses on the travel lifestyles and intentions of young Malaysians in travelling overseas.Personal characteristics and perceived risks are examined to study their moderating effects on the relationship between travel lifestyles and intentions.Thus, this study targets to remedy the shortcomings of prior research pertaining to young Malaysians' outbound tourism patterns.
format Conference or Workshop Item
author Cheah, Swee Ting
Lim, Khong Chiu
Kayat, Kalsom
author_facet Cheah, Swee Ting
Lim, Khong Chiu
Kayat, Kalsom
author_sort Cheah, Swee Ting
title Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
title_short Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
title_full Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
title_fullStr Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
title_full_unstemmed Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
title_sort young malaysians' travel lifestyles and intentions: the moderating effects of personal characteristics and perceived risks
publishDate 2012
url http://repo.uum.edu.my/7982/1/Cheah.pdf
http://repo.uum.edu.my/7982/
_version_ 1644279700486356992
score 13.18916

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