Pendekatan kabur dalam keutamaan pilihan pengguna
This study discusses the fuzzy set approach and its implementation in measuring the level of consumer preferences that involved subjective characteristics and impreciseness. The main advantage of this approach is that it gives a more meaningful and reasonable interpretation by providing the degree...
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Main Authors: | Bidin, Jasmani, Md Tap, Abu Osman |
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Format: | Article |
Language: | English |
Published: |
Universiti Utara Malaysia
2002
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Subjects: | |
Online Access: | http://repo.uum.edu.my/757/1/Jasmani_Bidin.pdf http://repo.uum.edu.my/757/ http://ijms.uum.edu.my |
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