A study of perception of international students on importance of country of origin and quality of Malaysian made cars

• Main Authors: Cheng, Wei Hin, Md Isa, Filzah, Hoe, Chee Hee
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2012
• Subjects: HC Economic History and Conditions; TL Motor vehicles. Aeronautics. Astronautics
• Online Access: http://repo.uum.edu.my/7296/1/Khor.pdf; http://repo.uum.edu.my/7296/4/1.Cheng%20Wei%20Hin.pdf; http://repo.uum.edu.my/7296/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000780991

The study was aimed to examine how international students in a local public institution perceived the quality of Malaysian made cars and whether country of origin effect remain an important factor in determining the purchase decision in this situation. A total of 176 respondents which are full time...