Fostering niches among SMEs in Malaysia through organizational commitment, leadership, organizational culture and job satisfaction

Niche creation is a challenge among firms regardless of size, ownership and the kind of product/service they offer. Once it is created, fostering such niche becomes a greater issue.In this paper, we focused on the SMEs in emerging markets particularly in Malaysia.By using questionnaires, data was ga...

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Bibliographic Details
Main Authors: Gallato, Cristina G., Rashid, Safiah, Warokka, Ari, Reamillo, Kristy Aireen G., Abdullah, Haim Hilman
Format: Article
Published: IBIMA Publishing 2012
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