The role of educational institutions in globalising language towards sustainable hospitality/tourism development

• 主要な著者: Gallato, Cristina G., Reamillo, Kristy Aireen Gallato, Warokka, Ari, Abdullah, Haim Hilman
• フォーマット: 論文
• 出版事項: Inderscience Publishers 2012
• 主題: G Geography (General); HB Economic Theory
• オンライン･アクセス: http://repo.uum.edu.my/7155/; http://dx.doi.org/10.1504/JGBA.2012.049506

In this paper, we address the issue of globalising language in the hospitality/tourism industry, as one of the key ingredients of sustainable development. English is and has been considered as the lingua franca of business, which is acceptable worldwide, and thus, it needs to be promoted as the medi...