The role of educational institutions in globalising language towards sustainable hospitality/tourism development

• المؤلفون الرئيسيون: Gallato, Cristina G., Reamillo, Kristy Aireen Gallato, Warokka, Ari, Abdullah, Haim Hilman
• التنسيق: مقال
• منشور في: Inderscience Publishers 2012
• الموضوعات: G Geography (General); HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/7155/; http://dx.doi.org/10.1504/JGBA.2012.049506

In this paper, we address the issue of globalising language in the hospitality/tourism industry, as one of the key ingredients of sustainable development. English is and has been considered as the lingua franca of business, which is acceptable worldwide, and thus, it needs to be promoted as the medi...