Building synergy on soft science attributes in communication, culture and tourism potential to foster home stay industry in Malaysia

• Main Authors: Dzakiria, Hisham, Kasim, Azilah
• 格式: Conference or Workshop Item
• 出版: 2009
• 主题: G Geography (General)
• 在线阅读: http://repo.uum.edu.my/6937/

Home stay industry has become a hot trend in leisure and become more and more commercial in Malaysia.Therefore, the research motivation of the case study is to find out the key success factors in business strategies of the home stay industry in the country.This study is concerned with the sustainabl...