Competitive priorities and competitive advantage among real estate firms

• Main Authors: Zakaria, Mustafa, Hashim, Mohd Khairuddin, Omair Musaibah, Anwar Salem
• Format: Book Section
• Language: English
• Published: UUM Press 2011
• Subjects: HD61 Risk Management
• Online Access: http://repo.uum.edu.my/6628/1/Mus.pdf; http://repo.uum.edu.my/6628/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000776427

The importance of competitive priorities and competitive advantage has been emphasized in the strategic management literature. Furthermore, the literature review suggests relationships exist between competitive priorities and competitive advantage in business organizations.However, the review of...