Managing small and medium-sized enterprises the Malaysian perspective
Managing small and Medium-sized Enterprises: The Malaysian Perspective provides an insight into managing small businesses more effectively in the Malaysian context. The book not only offers a comprehensive overview of the Malaysian SMEs but also highlights the problems faced by these firms. In addit...
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| Format: | Book |
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Universiti Utara Malaysia Press
2011
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| Online Access: | http://repo.uum.edu.my/6121/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000776092 |
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| Summary: | Managing small and Medium-sized Enterprises: The Malaysian Perspective provides an insight into managing small businesses more effectively in the Malaysian context. The book not only offers a comprehensive overview of the Malaysian SMEs but also highlights the problems faced by these firms. In addition, the book helps readers to analyze and understand the causes of the problems confronted by the SMEs. More significantly, the book explains how to develop the management knowledge and skills needed to overcome the problems faced by small businesses.This book consists of nine chapters. Each of the chapters in the book focuses on a topic that is not only relevant but of concern to many owners and managers of small businesses. Taken together, this book offers insightful information concerning the issues that can help readers to not only better understand how to manage SMEs, but also in assisting their development, growth and survival. Since the book addresses various managerial issues of importance to small businesses, it serves as a useful source of reference for students of small business management and entrepreneurship, owners and managers of SMEs as well as policymakers involved in supporting the development and growth of SMEs. |
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