Relationship between internal R&D and operation performance moderated by intellectual property rights in Malaysia

• Main Authors: Anuar, Herman Shah, Zulhumadi, Faisal, Mohamed Udin, Zulkifli
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2012
• 主題: HF Commerce
• 在線閱讀: http://repo.uum.edu.my/5567/1/RELATIONSHIP_BETWEEN_INTERNAL_R%26D.pdf; http://repo.uum.edu.my/5567/; http://www.ibima.org/

The purpose of this paper is to review roles played by companies internal R&D in stimulating operation performance of chemical and metallurgy manufacturing company moderated by intellectual property rights particularly patent in Malaysia. The construct of this paper is based on comprehensive review of recent literature's on internal R&D and operation performance moderated by Intellectual property rights (patent). Detailed discussions follow to give implications in policy making especially government or related authorities in promoting and enforcing intellectual property rights. Intellectual property rights policy especially regarding patents should be part of company's business strategy. Implementing IPR will safeguard company's new inventions, products or processes in the long run. Company may gain benefits in creating new business opportunity during various patenting stages. Effective practice of internal R&D will give advantage to the company in three different aspects namely ability to connect information wise. Therefore, implementation of intellectual property rights will encourage better performance of the company in the future. It was reported that the average R&D intensity for non - S&P 500 companies rose from 2.3% in the 1980's to 7.0% in the 2000's. This shows that relatively how importance R&D investment that should be made by company for their sustainability. This paper provides the importance of internal R&D towards operation performance of a company moderated by intellectual property rights, as well as reviewing latest literature's from the perspectives of sustainability and innovation.