Free WiFi as strategic competitive advantage for fast-food outlet in the knowledge era

• 主要な著者: Yusop, Nor Iadah, Lee, Kok Tiong, Mat Aji, Zahurin, Kasiran, Mohd Khairudin
• フォーマット: 論文
• 言語: English
• 出版事項: Science Publications 2011
• 主題: HB Economic Theory; T Technology (General)
• オンライン･アクセス: http://repo.uum.edu.my/5147/1/aj.pdf; http://repo.uum.edu.my/5147/; http://dx.doi.org/10.3844/ajebasp.2011.352.357

Problem statement: The growth of food outlets in Malaysia brings about the stiff competition among the players in food industry.To remain competitive, each outlet needs to adopt its own strategy in order to secure their return on investment and profitability. In knowledge era, technology has become...