Free WiFi as strategic competitive advantage for fast-food outlet in the knowledge era

Problem statement: The growth of food outlets in Malaysia brings about the stiff competition among the players in food industry.To remain competitive, each outlet needs to adopt its own strategy in order to secure their return on investment and profitability. In knowledge era, technology has become...

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Bibliographic Details
Main Authors: Yusop, Nor Iadah, Lee, Kok Tiong, Mat Aji, Zahurin, Kasiran, Mohd Khairudin
Format: Article
Published: Science Publications 2011
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