International strategic alliance partner selection process in Malaysia

• المؤلفون الرئيسيون: Abdul Ghani, Ahmad Bashawir, Subhan, Muhammad
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2010
• الموضوعات: JZ International relations
• الوصول للمادة أونلاين: http://repo.uum.edu.my/4683/1/Moh.pdf; http://repo.uum.edu.my/4683/

A study argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a strategic alliance; the latter may be considered the "ends" dimension of motivation while the former is concerned with "means". Thus it is important to dist...