Transforming customer postal address into spatial address for demographic analysis: A case of non-contractual customers in Seberang Perai, Pulau Pinang of Malaysia

Postal address is one of important data that potentially used for trace, capture and used together with customer demographic, such as location, residential, income level, education level, transportation, and so on.The customer postal address is a touch point to analyzing demographic where it is vita...

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Bibliographic Details
Main Authors: Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://repo.uum.edu.my/4456/1/Abd.pdf
http://repo.uum.edu.my/4456/
http://wbiconpro.com/508-Manaf.pdf
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