The structure of a franchise disclosure document for a new franchise system in Malaysia

Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of...

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Main Authors: Mohd Harif, Mohd Amy Azhar, Perry, Chad, McCosker, Colin F, Mahad Noor, Norsyema Hani
Format: Conference or Workshop Item
Language:English
Published: 2001
Subjects:
Online Access:http://repo.uum.edu.my/4426/1/Harif.pdf
http://repo.uum.edu.my/4426/
http://www.anzmac.org/Default.aspx?page=2080
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spelling my.uum.repo.44262014-02-10T05:02:52Z http://repo.uum.edu.my/4426/ The structure of a franchise disclosure document for a new franchise system in Malaysia Mohd Harif, Mohd Amy Azhar Perry, Chad McCosker, Colin F Mahad Noor, Norsyema Hani HD28 Management. Industrial Management Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of developing a new franchise system, with particular reference to the elements of franchise disclosure documents.This research used action research methodology to develop a new practical framework of franchise disclosure documents within the Malaysian government department that handles franchise regulation. Three main action research cycles (with two mini-action cycles for each main cycle) were conducted with three new franchise systems seeking to register with the Registrar of Franchise.To triangulate the findings of the action research, the researcher also presented them at a National Franchise Workshop.These activities showed that the franchise disclosure documents should comprise 25 elements: 9 elements of financial planning and 16 elements of non-financial items. This practical framework for franchise disclosure documents in a new franchise system was adopted by the Registrar of Franchise in Malaysia. 2001 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/4426/1/Harif.pdf Mohd Harif, Mohd Amy Azhar and Perry, Chad and McCosker, Colin F and Mahad Noor, Norsyema Hani (2001) The structure of a franchise disclosure document for a new franchise system in Malaysia. In: Australian and New Zealand Marketing Academy Conference , 1st - 5th December 2001, Massey University Albany Campus, Auckland New Zealand. http://www.anzmac.org/Default.aspx?page=2080
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Harif, Mohd Amy Azhar
Perry, Chad
McCosker, Colin F
Mahad Noor, Norsyema Hani
The structure of a franchise disclosure document for a new franchise system in Malaysia
description Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of developing a new franchise system, with particular reference to the elements of franchise disclosure documents.This research used action research methodology to develop a new practical framework of franchise disclosure documents within the Malaysian government department that handles franchise regulation. Three main action research cycles (with two mini-action cycles for each main cycle) were conducted with three new franchise systems seeking to register with the Registrar of Franchise.To triangulate the findings of the action research, the researcher also presented them at a National Franchise Workshop.These activities showed that the franchise disclosure documents should comprise 25 elements: 9 elements of financial planning and 16 elements of non-financial items. This practical framework for franchise disclosure documents in a new franchise system was adopted by the Registrar of Franchise in Malaysia.
format Conference or Workshop Item
author Mohd Harif, Mohd Amy Azhar
Perry, Chad
McCosker, Colin F
Mahad Noor, Norsyema Hani
author_facet Mohd Harif, Mohd Amy Azhar
Perry, Chad
McCosker, Colin F
Mahad Noor, Norsyema Hani
author_sort Mohd Harif, Mohd Amy Azhar
title The structure of a franchise disclosure document for a new franchise system in Malaysia
title_short The structure of a franchise disclosure document for a new franchise system in Malaysia
title_full The structure of a franchise disclosure document for a new franchise system in Malaysia
title_fullStr The structure of a franchise disclosure document for a new franchise system in Malaysia
title_full_unstemmed The structure of a franchise disclosure document for a new franchise system in Malaysia
title_sort structure of a franchise disclosure document for a new franchise system in malaysia
publishDate 2001
url http://repo.uum.edu.my/4426/1/Harif.pdf
http://repo.uum.edu.my/4426/
http://www.anzmac.org/Default.aspx?page=2080
_version_ 1644278743615668224
score 13.19449