The structure of a franchise disclosure document for a new franchise system in Malaysia
Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of...
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2001
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my.uum.repo.44262014-02-10T05:02:52Z http://repo.uum.edu.my/4426/ The structure of a franchise disclosure document for a new franchise system in Malaysia Mohd Harif, Mohd Amy Azhar Perry, Chad McCosker, Colin F Mahad Noor, Norsyema Hani HD28 Management. Industrial Management Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of developing a new franchise system, with particular reference to the elements of franchise disclosure documents.This research used action research methodology to develop a new practical framework of franchise disclosure documents within the Malaysian government department that handles franchise regulation. Three main action research cycles (with two mini-action cycles for each main cycle) were conducted with three new franchise systems seeking to register with the Registrar of Franchise.To triangulate the findings of the action research, the researcher also presented them at a National Franchise Workshop.These activities showed that the franchise disclosure documents should comprise 25 elements: 9 elements of financial planning and 16 elements of non-financial items. This practical framework for franchise disclosure documents in a new franchise system was adopted by the Registrar of Franchise in Malaysia. 2001 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/4426/1/Harif.pdf Mohd Harif, Mohd Amy Azhar and Perry, Chad and McCosker, Colin F and Mahad Noor, Norsyema Hani (2001) The structure of a franchise disclosure document for a new franchise system in Malaysia. In: Australian and New Zealand Marketing Academy Conference , 1st - 5th December 2001, Massey University Albany Campus, Auckland New Zealand. http://www.anzmac.org/Default.aspx?page=2080 |
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HD28 Management. Industrial Management Mohd Harif, Mohd Amy Azhar Perry, Chad McCosker, Colin F Mahad Noor, Norsyema Hani The structure of a franchise disclosure document for a new franchise system in Malaysia |
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Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of developing a new franchise system, with particular reference to the elements of franchise disclosure documents.This research used action
research methodology to develop a new practical framework of franchise disclosure documents within the Malaysian government department that handles franchise regulation.
Three main action research cycles (with two mini-action cycles for each main cycle) were conducted with three new franchise systems seeking to register with the Registrar of
Franchise.To triangulate the findings of the action research, the researcher also presented them at a National Franchise Workshop.These activities showed that the franchise disclosure documents should comprise 25 elements: 9 elements of financial planning and 16 elements of non-financial items. This practical framework for franchise disclosure documents in a new franchise system was adopted by the Registrar of Franchise in Malaysia. |
format |
Conference or Workshop Item |
author |
Mohd Harif, Mohd Amy Azhar Perry, Chad McCosker, Colin F Mahad Noor, Norsyema Hani |
author_facet |
Mohd Harif, Mohd Amy Azhar Perry, Chad McCosker, Colin F Mahad Noor, Norsyema Hani |
author_sort |
Mohd Harif, Mohd Amy Azhar |
title |
The structure of a franchise disclosure document for a new franchise system in Malaysia |
title_short |
The structure of a franchise disclosure document for a new franchise system in Malaysia |
title_full |
The structure of a franchise disclosure document for a new franchise system in Malaysia |
title_fullStr |
The structure of a franchise disclosure document for a new franchise system in Malaysia |
title_full_unstemmed |
The structure of a franchise disclosure document for a new franchise system in Malaysia |
title_sort |
structure of a franchise disclosure document for a new franchise system in malaysia |
publishDate |
2001 |
url |
http://repo.uum.edu.my/4426/1/Harif.pdf http://repo.uum.edu.my/4426/ http://www.anzmac.org/Default.aspx?page=2080 |
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1644278743615668224 |
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13.19449 |