A conceptual framework for front-end process implementation for SMEs

• Main Authors: Abu, Noor Hidayah, Md Deros, Baba, Abd Wahab, Dzuraidah
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://repo.uum.edu.my/4136/1/NoR.pdf; http://repo.uum.edu.my/4136/; http://cob.uum.edu.my/ictom

Most new product introduction process do not fail at the end, they fail at the beginning. The key to product development success lies in the performance of front-end phase of new product development (NPD) process. In competitive market place shortened product lifecycle, rapidly emerging technology...