Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia

• Main Authors: Othman, Zakirah, Abu, Noor Hidayah, Mohd Shafie, Shafini, Kamarul Zaman, Nur Badriyah, Alias, Emmy Farha, Wan Yahaya, Wan Ahmad Jaafar
• Format: Article
• Language: English
• Published: Akademia Baru 2022
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/31861/1/ARASET%2028%2003%202022%20312-319.pdf; https://repo.uum.edu.my/id/eprint/31861/; https://semarakilmu.com.my

Technology without doubt is one of the important elements to be considered for a vital change these days. The Small-to-Medium Enterprises (SMEs), especially in the agricultural sector are not an exception and faced numerous challenges in technology, particularly in digital marketing. It becomes wors...