Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance

• Main Authors: Teoh, Bak Aun, Abu, Noor Hidayah
• Format: Article
• Language: English
• Published: Global Business Entrepreneurship 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf; https://repo.uum.edu.my/id/eprint/31666/; https://www.researchgate.net/publication/320297776

Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavil...