Exploring Communication Strategy in Agricuture Based Organization (S/O: 14696)

• Main Authors: Yusof, Norhafezah, Ramli, Romlah
• Format: Monograph
• Language: English
• Published: UUM 2021
• Subjects: HE Transportation and Communications
• Online Access: https://repo.uum.edu.my/id/eprint/31655/1/14676.pdf; https://repo.uum.edu.my/id/eprint/31655/

This report presents an overview of strategic communication on agricultural-based organization. The main aim is to comprehend communication strategy of the selected management team in transfering innovation to the targeted recipients. The study is based on the experiences of five experienced office...