A Sustainable Higher Education Ecosystem: A Development of Malaysian Transport Demand Management Framework (S/O 14195)

• Main Authors: Abdul Hanan, Suhaila, Zainuddin, Nizamuddin, A. Jalil, Emy Ezura, Ahmad Mahyadin @ Mahidin, Fariza, Zakaria, Izatul Husna
• Format: Monograph
• Language: English
• Published: UUM 2021
• Subjects: HE Transportation and Communications
• Online Access: https://repo.uum.edu.my/id/eprint/31575/1/14195.pdf; https://repo.uum.edu.my/id/eprint/31575/

The university is known as a "small city," and it could impact the environment both directly and indirectly. Malaysian public universities/ institutions have made greening the campus a priority to achieve long-term sustainability. However, transportation is one of the most critical and challenging issues university campuses face as they transition to a more environmentally friendly and sustainable ecosystem. Transport Demand Management (TDM) is a broad term for strategies that result in more efficient transportation resources. TDM guides everything in transportation and physical infrastructure design so that alternatives to driving are naturally encouraged and ecosystems are more balanced. It has been used in many universities worldwide to manage mobility on-campus and to/from campus. TDM is critical to ensuring sustainable transportation on-campus. Many studies have been conducted in Malaysia on sustainable transport on campus. However, it is unknown whether the campus studied has fully embraced every aspect of sustainability. Investigating the current TDM application may aid the strategic plan that could operationalize and lead to a sustainable education ecosystem in a university. Furthermore, while many Malaysian studies focused on the various aspects of sustainable transportation, researchers rarely studied all of these aspects with the TDM in mind. As a result, the current study attempts to fill these gaps. The present research aims, in particular, to investigate the factors that contribute to current and future commuting trends on-campus, to investigate the current transport framework that has been implemented on-campus, and to develop an on-campus TDM framework that addresses a sustainable higher education ecosystem. A mixed-method approach addressed these research objectives at Malaysia's Northern higher education institution (HEI) campus. Based on the findings, the TDM framework that was created consisted of four components. They are transportation infrastructure, modal substitution, telecommuting substitution, education, and HEI community participation. This framework could guide strategic planning to achieve a sustainable transportation ecosystem on a HEI campus. It may also aid the National Transport Policy in promoting Malaysia's sustainable development. Finally, the research's limitations have been outlined, and recommendations for strategies have been described further in this report.